

Shop sign at that timeShinnosuke, on the other hand, very quickly saw the need to take a long-term approach if Nomura Shoten were to distinguish itself and survive. By 1904, he was managing most of the company's operations. Concentrating on the more respectable spot transactions, he was highly successful in selling stocks to investors and in trading on their behalf. Unlike many other firms, Nomura Shoten came through the periods of market depression unscathed.