CSR Processes & Approach | Our Vision

Our Founder, Tokushichi Nomura, reasoned that "Nomura's mission lies in serving the country through the securities business" and that "we must absolutely see this through". He believed that he could contribute to the development of society through the securities business. This conviction has been inherited unchanged until today as the management principle of Nomura Group. A steady appraisal of the 21st century and the belief that the time has come for Nomura Group to actively contribute towards the creation of a truly plentiful society, even as society, and in particular, the financial world, undergoes a major transformation, has led us since 2000 to embrace a strategy of "Basic & Dynamic" activities.

Basic & Dynamic Activity

"Basic & Dynamic" activities aim to improve the social recognition of Nomura Group and the securities market in general. To ensure that Nomura Group and the securities industry are trusted and are able to serve a broad range of potential customers, the project demands that everyone at Nomura shares the Group's basic tenets and practices them in our day-to-day business.
We are positive that this approach will help us earn the trust of society and maintain a competitive advantage in the market.

Basic & Dynamic Activity: Principles and Standards

In promoting "Basic & Dynamic" we re-examined the principles of Tokushichi Nomura, summarized them as our "Founder's Principles", and made them the starting point of our operations. We drew on these Principles to formulate the identity of the Nomura Group the fundamental Nomura tenets that continue unaltered in the 21st century. We then adopted "Our Collective Will", a set of principles and standards that would guide our day-to-day operations. Based on these principles and standards that everyone at Nomura shares, we have identified concrete actions and measures which we will take to enhance the social recognition of our Group.

Basic & Dynamic Activity: Strategies

In concrete terms our Basic & Dynamic activities strategies are two-fold: "public strategy" and "business strategy", the two having a reciprocal relationship. This is characterized by the fact that "the pursuit of public interest gives competitive advantage, and having the competitive edge in turn enables the Group to contribute to society". The "public strategy" can be defined as "a strategy that aims at contributing to society and as a result expects a return on business". Our Basic & Dynamic activities focus on this very point.

Foundations for the enhancement of social acceptance and three channels (B&D Map)

Our B&D Map outlines our efforts to bring the whole Nomura Group together for a common cause and sets out three paths to playing a greater role in society.