Financial Services that Contribute to Society | Relationship with Clients

Eliminating Information Asymmetry

Philosophy on Developing and Providing Products to Clients

Nomura Group carries out its everyday business on the understanding that the Group itself is a member of the community, a corporate citizen.
We analyze the financial products we offer with due care and provide our clients with accurate information and easy-to-understand advice. In soliciting business we undertake a comprehensive analysis of the client's knowledge of financial products and financial status before providing full and accurate explanations that ensure clients will make sound personal investment choices. This approach is taken in full compliance with the FInancial Instruments and Exchange Law and other relevant legislation governing each of our business lines.
These policies demonstrate our commitment to offering services fit for a responsible financial and securities business in developing products, providing information and soliciting business.

"Balance Workshop" - Introducing Novice Female Investors to Mutual Funds

"Balance Workshop" WebsiteFrom October 2006 to February 2007, Nomura Asset Management Co., Ltd. (NAM) joined forces with Town magazine to conduct a series of tutorials called "Balance Workshop". NAM sensed a need for a course that helps investors take their first step into the world of investing, and the tutorials teach first-time female investors how to identify the mutual funds that match their specific needs.
In addition to the course' group tutorials, the two-way communication with participants via the website and e-mail provided an effective support environment for learning.
Mutual funds have become a more familiar product in investors' lives, and the number of female mutual fund investors has been on the rise. This is largely the result of greater market penetration of balanced funds, such as the My Story Profit Distribution-type Fund and the fact that mutual funds are now offered at post offices and banks.
On the other hand, because they are structured products, investors have expressed difficulty in understanding how they work, and we have heard comments like "I' interested in mutual funds, but I don' know the fi rst thing about how they work", "how do I choose a product?", and "When should I buy, and when should I sell?"
In its role as a mutual fund management company, NAM will continue to develop programs that both explain how mutual funds work, provide an understanding of the benefits of long-term investing, and explain the concept of risk. NAM will work with mutual fund distributors to achieve these goals.

Branch Office Improvements Nomura Securities Co., Ltd. Hiratsuka Branch Establishes a Business Improvement Committee

Business Improvement Committee at the Hiratsuka BranchSeeking to further raise the level of customer satisfaction, and become more integrated in the local community, the Hiratsuka Branch of Nomura Securities Co., Ltd. holds monthly Business Improvement Committee meetings. Approximately ten employees participate in the meetings, representing various departments within the branch, including general administration, customer service and asset management, which allows for a free exchange of opinions from a variety of viewpoints. The Committee also identifi es problems and areas for improvement in the day-to-day operations of the branch and works to find solutions to these issues. Discussions last up to an hour and a half, and the Committee's work has yielded great results, not only in raising the level of customer satisfaction, but also in improving communication and raising motivation among employees. Other initiatives that the branch has taken to build stronger ties with customers and the local community include the popular "Basics in Economics" lecture given by the branch manager.

Investment Consultation and Advice Designed for Women - Woman Financial Planning Team of Nomura Securities Co., Ltd.

Seminar for WomenWe are working to create opportunities for women who want to learn about asset management and would like to start investing but are uncomfortable participating in seminars or consulting a specialist before getting some background. Nomura Group is developing initiatives that meet the needs of a broad range of women, such as offering lifestyle-based seminars for women led by female instructors, courses for women busy with their careers but seeking to gain real financial knowledge, and courses for the many women who are responsible for managing their household finances.

Ensuring Barrier-Free Access

Making Nomura Branches Universally Accessible

Nomura Securities Co., Ltd. works to make all of our facilities barrier-free so that everyone, including elderly and handicapped persons, can visit our offi ces and take advantage of the wide variety of services we offer.

Number of Branches with Barrier-Free Facilities

Certified Conformance branches:	22 branches
Toilets for the handicapped:	41 branches
Elevators for the handicapped:	29 branches
Steps removed at entrance and exit (ramp or lift installed, or no steps originally):	98 branches
Measures taken for disabled at entrance and exit (railings installed or step height reduced):	12 branches

Efforts at the Toyonaka Branch

Eliminated steps at entrances of Toyonaka Branch OfficeThe Toyonaka Branch has remodeled its office building to make it barrier-free. It has eliminated steps at entrances, widened passages and doorways to allow for easy wheelchair access, and set up consultation counters for wheelchair users. It has also installed fl oor guiding tiles and Braille guides along hand railings for sight-impaired customers.
In a show of appreciation for these initiatives, the branch won the Encouragement Prize at the 13th Osaka Heartful Town Creation Prize Ceremony in December 2006. The Osaka Heartful Town Creation Prize is given in recognition of urban facilities that serve as a model for "creating a town amenable to all", out of a sense of civic responsibility for the safety and comfort of residents. Although the Toyonaka Branch's efforts were fairly modest given that its remodeling took place before Osaka Prefecture's Benefi cial Town Creation Ordinance came into effect, its facilities were nevertheless regarded as recognizing a need for these social amenities in the community.

Efforts at the Kita-Kyushu Branch

Kita-Kyushu BranchAlthough the Kita-Kyushu Branch is a tenant on the first floor of Isetan Department Store, wheelchair users are not forced to contend with steps either at the entrance or within the building when visiting our offices. We have also installed an elevator and toilet for wheelchair users.
Our counters are also set up for barrier-free use by wheelchair users, designed so as to prevent wheelchairs bumping into them.
Many New buildings are now barrier free. However, at Nomura Securities Co., Ltd. we are refurbishing existing offices as barrier-free buildings. These efforts have been widely recognized and were highlighted in the local media in Fukuoka Prefecture.