Community Contribution | Japan
The Nomura Group, under the theme "For Future Generations", engages in activities in line with local needs, while forming partnerships with NGOs and other entities, in the regions around the world where it conducts business activities.
In Japan, Nomura employees actively participate in a variety of initiatives to contribute to local society, particularly in financial and business education.
Post-earthquake restoration support: The Sakura Project
Since 2012, Nomura has been working hand in hand with local groups to make Tohanayama Hill in Yamamoto Town, Watari District, Miyagi Prefecture, a notable cherry blossom ("sakura") viewing spot. The Watari District suffered severe tsunami damage in the Great East Japan Earthquake. With the eleventh semiannual event held in April 2017, we commemorated the steady growth of the newly planted trees by inviting local people and children to enjoy the blossoms and join with us in planting more saplings. Approximately 800 employees have participated in these activities to date.
Post-earthquake restoration support for Kumamoto
As part of our ongoing efforts to support the areas affected by the 2016 Kumamoto earthquake, on February 3 Nomura held a restoration support and financial education event to coincide with NISA (Nippon Individual Savings Account) day. The event was held with the support of Japan Securities Dealers Association's financial literacy mascot, "Toushi-kun", and Nomura's NISA campaign mascot, "Yoshida-kun" from the Eagle Talon anime series.
One of the main components of the event was a drawing contest for children organized by Nomura's Kumamoto branch under the theme "Hopes for the future". Pieces illustrating the hopes and dreams of children were displayed in the branch's first floor lobby area. In addition, a special Eagle Talon anime was put together to introduce the entries submitted and the winners, and all drawings were compiled into a collection.
On the day, members from the Kumamoto branch joined hands and hearts together with Yoshida-kun to clean the Kumamoto Castle Ninomaru Square and pray for the castle's quick restoration.
The event also entailed an economic and financial education workshop, which forms part of Nomura's interactive program entitled "Eagle Talon Stock Picks". Approximately fifty parents and children gathered at the children's community center in Kumamoto to learn about stocks. Nomura employees also taught a lesson on currency exchange at two middle schools in the city, at the end of which students wrote whiteboard messages declaring their dreams for the future.
Regular visits to children's foster homes
A volunteer team of Nomura employees regularly visits a foster home in Hatagaya, Shibuya, and tries to build supportive relationships with the children who live there. Thirty elementary- to high school-aged students who have been separated from their parents for various reasons live in this home. Nomura Group's members hold seasonal events, such as sports events and bazaars, with the children, listen to them talk about school life and provide advice about their futures as well as psychological support. Nomura has been certified as a "Tokyo Sports Promotion Company", which recognizes companies that implement initiatives promoting sports activities as part of the "Tokyo Sports Promotion Company Certification Program" created by the Tokyo Metropolitan Government. Our sports events have been certified under this program.
TFT (TABLE FOR TWO)
Since 2010, Nomura supports a program sponsored by the non-profit organization NPO TABLE FOR TWO International [TFT]. In our world of seven billion people, over one billion suffer from malnutrition, while another billion suffers from obesity. TFT tries to right this imbalance by simultaneously addressing the two opposing problems through a unique "calorie transfer" program.
For every purchase of the healthy lunches or vending machine drinks in the staff cafeteria, JPY20 (the equivalent of a plate lunch in Africa) and JPY10 are donated to the program, respectively. The program was launched in the Tokyo office and has since spread to the London office. Since its inception, the Nomura Group has provided close to 50,000 meals to children of developing nations every year.
Participation in the "Nihonbashi Cleanup Group"
The headquarters of the Nomura Group is at the foot of the Nihonbashi, one of Tokyo's notorious bridges. Each year, as part of its efforts to contribute to the local society, Nomura actively participates in the Nihonbashi Cleanup Group, managed by the Nihonbashi Preservation Society.
Nomura employees and their families clean every inch of the bridge with deck brushes, ridding the time-honored structure of one year's grime.
This initiative is held in cooperation with neighborhood associations, local companies, the Ministry of Land, Infrastructure and Transport, the police department, the fire department and municipalities that own water resources across Japan. The Nihonbashi Preservation Society is a non-profit organization that works to bring the Nihonbashi back to prominence. In addition to sponsoring the cleanup group, the Society supports the famed Hakone Ekiden relay marathon and spearheads a campaign to collect signatures to move the expressway overpass that runs over the bridge to bring back blue skies over the Nihonbashi.