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Connecting Markets East & West
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The Nomura Brand Story
To tap into the world's fastest growing economies, you not only need a partner with global presence but one at home in Asia. This is what the Nomura brand story is built on - our commitment to deliver unique value to clients  by Connecting Markets East & West. Read more about our promise to you.
Our Brand Promise
As the only global standalone investment bank with deep roots in the region, Nomura delivers unparalleled access to, from and within Asia. Over decades of building financial markets in Japan and fostering growth across this part of the world, we have developed the skills  and network that enable business opportunities, global connections, and nimble execution for our clients. This, combined with a principled way of working instilled in the firm by our founder, makes us the ideal partner to tap into the world's most vibrant growth markets.
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Our Brand Pillars Our four supporting pillars represent the defining strengths that our brand promise is built on.
  • Integrated Global Access From the beginning our founder had global ambitions. Now with operations in every major region, we've realized that vision, having created a highly integrated and nimble team that understands East-West market flows and is able to execute in ahighly coordinated  way.
  • Long History in Asia While others may choose to focus on Asia, no other global firm has  its origins in Asia. Since our founding in 1925 we have accumulated an unparalleled depth and  breadth of experience throughout the region. We're at home in Asia, and our ability to help our clients navigate the many cultures and customs is unmatched.
  • Disciplined Entrepreneurship From the beginning our founder challenged us to embrace the paradox of being both disciplined and entrepreneurial. These apparent contradictions reflect the unique  balance we bring to every aspect of our business. As a result, we always look for creative solutions to serve our clients but never without an understanding of the risk involved.
  • In Service of the Client Since our founding we've always put the customer at the center of everything we do. Because of that we've come to  deeply understand the needs of our clients and translate those into the kinds of modern ideas and solutions that drive investment growth.
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Our corporate logo
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Our Signature  Graphic
Our signature graphic traces its roots back to our original company emblem. The center of the emblem consists of a pictogram of a mountain, a traditional Japanese symbol of the finance business, accompanied by a character taken from the name of our founder Tokushichi Nomura. The mountain pictogram was lifted from our emblem and modified to create the Nomura
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Connecting Markets East & West