fanbase company Inc.

Fanbase Company Inc. was established in May 2019 as a joint initiative between Nomura Holdings, Inc., Allied Architects, Inc., and Naoyuki Sato, the originator of the "Fanbase" concept.The "Fanbase" concept focuses on building long-term business value and sustainable sales growth by cultivating and leveraging the support of fans who connect with the core values of a company or brand. We offer end-to-end services, from fan research and analysis to strategic planning, implementation support, and training/seminars, to help businesses strengthen their relationships with their fans. As part of Nomura Group, we are committed to fostering sustainable growth and creating future value by supporting the development of meaningful connections between companies, brands, and their fans.